Brian Moon is the founder and lead agent of The Moon Group at Keller Williams ONEChicago, a top-producing team serving Chicago’s North Side, the North Shore, and the western suburbs. Ranked within the Top 1% of Realtors in Chicago and nationwide, Brian has earned consistent recognition for his impact on the industry. He has been featured in Who’s Who in Chicago Real Estate by Chicago Agent Magazine and named one of the city’s most influential brokers by Crain’s Chicago Business.
Brian grew up in McHenry, Illinois, where his early love of soccer taught him discipline, teamwork, and the competitive drive that would later shape his career. After more than a decade as a successful solo agent, he launched The Moon Group with a vision to build a collaborative and high-performing real estate team. Today he leads with a focus on mentorship, development, and creating long-term pathways for both new and experienced agents. Within Keller Williams, he also holds key leadership roles as the Luxury Agent Chair for the Agent Leadership Council and the Luxury liaison for the Chicago area market centers.
With more than twenty years of experience in residential sales, development, and construction, Brian brings a well-rounded skill set that clients rely on throughout complex transactions. His strengths include neighborhood expertise, in-depth market analysis, an understanding of design and construction trends, and a negotiation approach rooted in confidence and strategy. His background in development gives clients added peace of mind because he can anticipate challenges, identify opportunities, and resolve problems with practical solutions.
Whether working with luxury clients, longtime homeowners, developers, or first-time buyers, Brian is known for his professionalism, insight, and steady guidance from beginning to end. His approach is rooted in service, integrity, and a commitment to delivering exceptional results for every client he represents.
Brian has lived in many of the city’s most sought-after neighborhoods including Lincoln Park, Lakeview, River North, Ukrainian Village, Buena Park, Gold Coast, Bucktown, Wicker Park, and Old Town. This firsthand experience allows him to offer clients a nuanced perspective on market trends and lifestyle differences across Chicago. He currently resides in Edgewater with his wife, Lindsey, and their three children, Parker, Declan, and Everly.
Outside of work, Brian is grounded by his family, the water, and a good matchday. He loves surfing, coaching and playing soccer, and guiding his kids through their sports and hobbies. Known for tracking down the city’s best bakeries—especially for an old fashioned donut—he also enjoys fine tequila, travel, and cheering on Manchester City.
